Events are a hit or miss, but a robust social strategy; events can bubble with excitement, good vibes, and great people. When working on the Morini Fridays event series with Kelly Bensimon and Osteria Morini, I turned up the views and thus turned up the vibe. What was once an empty restaurant when it opened at five pm was now packed, and the orders were coming in. This is how to make a scene.
THE STRATEGY:
After witnessing the success of Katie Romeo and other similar channels, I knew New Yorkers longed for spaces and events to meet other people, have a good time, and, most importantly, feel connected. So, during the events, I whipped up content formulated to go viral and reach the people who would see other people having fun at our event and would fear missing out on such a fun time. The Result: People knew Osteria Morini was a party they couldn't miss!
THE RESULT:
The content that I produced for Osteria Morini's Morini Fridays event series and Miami event with Kelly Bensimon resulted in:
166,638 Views on Instagram and TikTok
Osteria Morini was packed! The event was full, and the vibes were immaculate. Osteria Morini was attracting a new and young audience. We even attracted a couple of food influencers, such as @boujeebitesonly, on Instagram to pull up! It was a smashing success, and the only thing better than166,638 views is the food at Osteria Morini.
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